Fall For Us was a socially integrated campaign I helped to conceive and produce for Aritzia's 2014 fall collection. 

I scouted and booked over 90 models, actresses, editors, artists, musicians, and bloggers for a massive (and super fun) three day shoot in both NYC and L.A.

Tessa Thompson and I exchanged vintage shopping tips. 
Chelsea Peretti divulged some top-secret info about her upcoming comedy special. 
Amanda Crew brought cookies. 

I interviewed all of these charming people at the shoot for their accompanying online profiles.
But that's not all! We recruited 200+ Instagram influencers to join in on the fun by posting was Aritzia pieces they "fell" for, too. 

Here are some nice things people had to say about it:

Fashion Week Daily