The best way to prevent breast cancer is to catch it early. This was what Kiehl's wanted to communicate with their Kiss for the Cure campaign. Each of their Butterstick lip balms came in a pack of two, in the hopes that whoever bought the duo would then pass along the second balm to a friend, along with the message of early breast cancer prevention.
For their campaign video, we wanted to spread the message of the power of one. Both the power that one woman has to do amazing things and to positively affect the life and future of another woman, ultimately creating a domino effect of awareness and empowerment.