I was the creative director and on-set director for lingerie brand Natori's social media campaign.

The goal was to attract a younger Millennial audience with short Instagram videos that appealed to their lifestyle and aesthetic while showcasing Natori's three top-selling styles (T-shirt, sports, and lace bras). 

What resulted was the It's What's Underneath campaign, a concept based on the idea that Natori's bras provide the confidence their customers need to conquer their day, no matter what it has in store for them.