On social media, moods are represented by irreverent, relatable imagery. We're not sure what it is about that GIF of a sloth that so perfectly encapsulates how we're feeling at that particular moment—we just know that for some reason it totally does. For Target's Fall 2016 TV campaign, we used meme-like GIFs to create funny, ephemeral moments inspired by the core essence of the favorite hashtag #Vibes evoking an emotion related to specific priority and cross-aisle products. 

We got a shoutout in Forbes for our clever work.